Out of the box, Maven 3 only supports file:, http: and https: as transport protocols. Maven 2 adds scp: to this list.
To deploy a site with a non-built-in protocol, you need to add the corresponding wagon provider.
You can add it either as a global extension, or declare it at as a dependency of the site plugin:
<project>
...
<build>
<pluginManagement>
<plugins>
<plugin>
<groupId>org.apache.maven.plugins</groupId>
<artifactId>maven-site-plugin</artifactId>
<version>3.0</version>
<dependencies>
<dependency><!-- add support for ssh/scp -->
<groupId>org.apache.maven.wagon</groupId>
<artifactId>wagon-ssh</artifactId>
<version>1.0</version>
</dependency>
</dependencies>
</plugin>
</plugins>
</pluginManagement>
</build>
...
</project>