The goals for the Shade Plugin are bound to the package phase in the build lifecycle.
mvn package<project>
  ...
  <build>
    <plugins>
      <plugin>
        <groupId>org.apache.maven.plugins</groupId>
        <artifactId>maven-shade-plugin</artifactId>
        <version>3.6.1</version>
        <configuration>
          <!-- put your configurations here -->
        </configuration>
        <executions>
          <execution>
            <phase>package</phase>
            <goals>
              <goal>shade</goal>
            </goals>
          </execution>
        </executions>
      </plugin>
    </plugins>
  </build>
  ...
</project>| ApacheLicenseResourceTransformer | Prevents license duplication | 
| ApacheNoticeResourceTransformer | Prepares merged NOTICE | 
| AppendingTransformer | Adds content to a resource | 
| ComponentsXmlResourceTransformer | Aggregates Plexus components.xml | 
| DontIncludeResourceTransformer | Prevents inclusion of matching resources | 
| IncludeResourceTransformer | Adds files from the project | 
| ManifestResourceTransformer | Sets entries in the MANIFEST | 
| ServicesResourceTransformer | Merges META-INF/services resources | 
| XmlAppendingTransformer | Adds XML content to an XML resource | 
For more information, see samples.