By default, the plugin will replace the project's main artifact with the shaded artifact. If both the original and the shaded artifact should be installed/deployed to the repository, one can configure the plugin to attach the shaded artifact as a secondary artifact:
<project>
...
<build>
<plugins>
<plugin>
<groupId>org.apache.maven.plugins</groupId>
<artifactId>maven-shade-plugin</artifactId>
<version>3.6.1</version>
<executions>
<execution>
<phase>package</phase>
<goals>
<goal>shade</goal>
</goals>
<configuration>
<shadedArtifactAttached>true</shadedArtifactAttached>
<shadedClassifierName>jackofall</shadedClassifierName> <!-- Any name that makes sense -->
</configuration>
</execution>
</executions>
</plugin>
</plugins>
</build>
...
</project>
The shaded artifact is distinguished from the main artifact by means of the additional classifier.